Content Management Systems (CMS) have been around for quite some time. In the year 2000, a little-known Swiss firm called Day Software created an interesting programme called Communique. It rose to prominence due to its adaptable back-end technology, which was built on top of a Java Content Repository (JCR). CQ5 was developed on a hierarchical, object data model or Object Relational Data Model, which is better suited for managing unstructured content, rather than a typical Database Management System. After ten years, Adobe bought Day Software and renamed CQ5 to Adobe Experience Manager (AEM). Content management system Content management Adobe experience manager Cms websites Asset management digital Adobe aem Cms software Cms system Web site management Cms platforms Content management system examples Cms content management system Web cms Content management software Digital asset management system Web content management Contentful cms Experience manager Digital content management The majority of digital content today is unstructured, having no pre-defined data model. Content has no structure but plenty of context, whether it is a Facebook post, a YouTube video, a basic mobile text message, or a sales website. AEM, and notably AEM Sites, enables organisations to manage numerous web, mobile, and application content streams while personalising the customer experience at scale. A typical Autowoven production AEM Sites setup has dozens, if not hundreds, of content authors distributed across regions and countries, handling website and mobile app content in various languages at the same time.